Monday, November 28, 2016

Sports Marketing

Cubs Curse is Lifted
If you have not heard, the Chicago Cubs have taken Chicago, and the United States by storm. The team defeated the Cleveland Indians in extra innings, coming back from a 1-3 deficit in the series. Not only was this impressive, but the team’s goat curse has been lifted. With this outstanding win, the city of Chicago has been on another level. It’s bars and stores have been pleased with the revenue, and the Cubs brand has been booming.

When a professional sports team wins a championship, many people look to buy the gear released with ‘World Champions’, or some saying such as that, to show off their team. A team and city can make a lot of money off of the team’s success. Although it takes a whole season, perfect mesh between players, and good management, when a team can get their city to rally behind them, it really can boost the local economy. Everyone will want to go with their friends to go to the bars, people will travel, thus having free time to shop, and much more. The Cubs winning the World Series is much more than just a championship, letting Chicago thrive and rejoyce.

Would you be more inclined to go out to watch a professional sports championship if ‘your team’ was in it? Why or why not?


Do you feel the urge to buy championship clothing if your team wins? Do you think your local economy would benefit? Why or why not?

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