Millennials

              It shouldn’t surprise you to hear that millennials like to spend their money on experiences. What might surprise you is that 78% of millennials would prefer to spend their money on experiences rather than goods, goods such as new cell phones, smart watches, or the newest gaming system. Millennials are driving up attendance at events such as concerts or sport games. Some have seen as high of an increase as 10%. With a generation influencing such of a significant percentage of sales, it is no surprise that event planners are looking deeper into the millennial generation’s preferences. There are four tips that have been given to help market to millennials.

1. Don’t Overstuff Technology - When it comes to marketing an event towards millennials, many companies will immediately look towards technology. But the question arises, is the way to impress the generation of technology really with more technology? Having technology at an event for the sake of having technology does little to drive the generation of millennials.
2. Millennials Get Their Hands Dirty - Millennials want to get involved, and it is a company’s job to make them want to get involved in their company by connecting with their interests.
3. Don’t Be Afraid To Get Creative And Bold - This goes back to marketing basics. Give the customer a unique experience that will associate your company with the message you want conveyed.
4. Cultivate a Holistic Experience – Millennials are looking to experience life more than the possessions they can obtain. How do companies tailor their booths to this? This is an heavy responsibility for the digital marketing department of your company. Millennials look at the image that the company portrays on social media.

With millennials continuing to grow in population in the world of consumers, it’s detrimental that companies tap into the buying power of this group. Using these tips to help market your next event towards the millennial generation will benefit your company for years to come.

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