How To Use Digital Marketing To Transform Your Business

Marketers have always been in charge of bringing the product to the market, bringing brand awareness and product adoption, all while being influenced by internal and external stakeholders. Companies that fail to adapt to the growing technology tend to get left behind and loose business.  Customers are buying online more than ever and if companies are not focused on digital marketing and updated technology it can be a serious problem for their future.  Many businesses used to be household names and everyone heard of them.  Some of those same companies filed for bankruptcy because they could not keep up with how their customers wanted to be engaged with and now they are forgotten about.  Other companies that did not continue to adjust and did not go out of business had to make many sacrifices including cutting costs, employee layoffs, and cut out other factors that added to the cost of running the company.

In order for marketing to work properly, we need to get rid of the misconception and confusion that can make it difficult to focus on the goals and objectives that matter the most; those that ultimately. At a high level, these objectives should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU):

• TOFU -- If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media

• MOFU -- While blogs are very effective at bringing visitors to your website, they won’t help you qualify prospects or make a sale. To turn visitors into leads, MOFU tactics like ebook offers & webinars will help you get there

• BOFU -- By the time a lead reaches the bottom of the funnel, they are ready to buy and the only question is who they will buy from. This is the chance for marketers to add more qualified opportunities to the sales pipeline by using tactics like lead nurturing through email marketing & case studies

Once these objectives are top-of-mind, the marketing department can create a strategy that turns them from a cost center into a profit center, fully capable of explaining results and impacting the company’s growth in a positive way.  Keeping up with all of the changing technologies and marketing strategies is difficult but it is a major key for staying successful and keeping customers satisfied. 

http://blog.hubspot.com/marketing/how-to-use-digital-marketing-to-transform-your-business#sm.00006nfaimgkmdsgzqj20huzoc5ev