For example, not picking up the phone. Marc says that many
people have a perceived fear of making phone calls. Because of this many people
do not regularly prospect on the phone and lose out on the opportunity to talk
to many good prospects. A good explanation as to why sales people may have a
fear of the phone is because many refuse to use a script. The reason many don’t
like to use a script is because they have too much pride to use a script.
“Sounding scripted” is much better than not using any script at all. The final
mistake that many sales people make is failing to clarify what the next step
is. Having great language is great but it has absolutely no benefit if a
salesperson fails to put another date on the calendar. Marc Wayshak gives a lot
of great advice as to how to improve five of the most common mistakes made by
salespeople.
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