Green Friday?
With
Thanksgiving quickly approaching, many retailers are anticipating not the
holiday itself, but the day after. Black Friday is a huge day for retailers all
over the nation who offer exclusive deals online and in stores. This year, one
retailer is looking to make a positive impact through this lucrative tradition.
High-end outdoor apparel and gear retailer, Patagonia, is donating 100 percent
of its Black Friday sales to save the environment.
The retailer stated it will donate an
estimated 2 million dollars to grassroots environmental groups that protect
local communities’ air, water, and soil. These groups are small and typically
underfunded. It is not unusual for Patagonia to donate money to positively
impact the environment; the company values the environment and bases numerous
company decisions off the company’s environmental impact. Patagonia has had
issues in the past regarding sustainability and ethics, so over the past few
years, the company has planned and implemented changes to these issues, and planned
to increase their contribution to saving the environment.
The company’s
main motivation for this campaign stems from President Elect Trumps alterations
to the Environmental Protection Agency’s (EPA) regulations on fossil fuels and
greenhouse gas emissions. Being an outdoor oriented company, the environment is
of high value to Patagonia. In the past, the popular retailer has participated
in several sustainable projects including creating a $35 million fund to help
pay for solar rooftop panels. With Black Friday quickly approaching, Patagonia
is hoping to make another successful contribution to the environment. Keep this
in mind while you are out shopping with your family the day after Thanksgiving.
Perhaps this year you can make your Black Friday a Green Friday.
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