Event Marketing

Businesses use anniversaries to promote their business. This company used their 45^th anniversary to launch a six-month promotional campaign, which turns out helped them in the long run.  All it takes is a little planning to promote your business.  The planning consists of preplanning, promotions at the property, and promotions to the community.

Get the employees involved in the planning for the celebration. The company would hold meetings for two hours at a time to brainstorm how to promote the anniversary. They took the 10 best ideas for each group and created a plan. They had incentives for those with the ideas to keep the planning with the employees stress free and motivational.

“A Tradition Built on Excellence” a tag line that was posted on the ads for the event. The ads included lists of properties in the area as well as the tag line listed above. The areas where they were having problems they tied in special rental incentives for the event. The personnel at the rentals wore buttons with a “45” on it. This was to start conversations with rentals. The ten promotion ideas were used and posted all over the rental offices.

Along with the promotions at the properties they also went and had promotions in the Community. They had personalized products made to give out to venders and others who provide significant services to their company. They are in the process of making a brochure, but sticking with the anniversary theme. They sponsored various side events to promote the big 45^th anniversary event. 

With the event promotion period, the occupancy and rentals increased substantially. This helped in finishing the promotions for the event. Event Marketing is a great way to promote your business.  It keeps those in the office and those out in the community engaged. A great way to promote your business is put on events that promote your anniversaries just like this real estate company did.