The
coffee giant, Starbucks, has just announced plans to expand their presence in
the massive global market of China. By the year 2021, Starbucks will more than
double the number of stores they have in China, bringing the total to 5,000.
Belinda Wong has been appointed the CEO of the chain in China; she had
previously been in president of the chain. Now, she will oversee the 2017
opening of China’s first international Roastery and Reserve Tasting Room in
Shanghai. The Roasteries show consumers
how Starbucks coffee is made, from bean to the final product, in a unique tour
experience. They showcase different brewing methods, types of beans, roasting
methods, and much more. China’s fast-growing economic market has been key for
development of the Starbucks’ global brand. Over 17 years it has been home to
2,300 stores in over 100 different cities. With big growth and expansion in the
future, all eyes will be on Starbucks to see what they do next.
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