The Evolution of Event Marketing

THE EVOLUTION OF EVENT MARKETING

Joe Pulizzi, head of the Content Marketing Institute, shared his predictions on the future of event marketing during an interview. Pulizzi is confident that the process of planning events is transitioning from building an event from scratch to purchasing existing events and tailoring them to better fit their company’s brand.

 Pulizzi’s reasoning behind purchasing an event is that this method has a greater output value with a smaller input. The cost of purchasing an existing event is less than the value of the amount of planning that goes into building an event. Another benefit to purchasing events is that they come with loyal attendees. By being able to target the customers loyal to the event and the customers loyal to their product, a company can multiply the total amount of their customers.

XOXO,

              Hales