MWW Group

MWW Group and Bank of America had an event to help consumers figure out which consumers would search for “lost change”. MWW is a group that provides marketing communications and public relations services. They planned this event because research has showed that the one thing consumer’s associate with finding “loose change” is a couch. In October the MWW Group transformed New Yorks Grand Central Terminals Vanderbilt Hall into an oversized living room and tied the sofa search for loose change to a book signing by financial expert David Bach, who hosted the event while signing copies of his book, The Automatic Millionaire.  Bach helped explain the benefits of saving even just small amounts. This event attracted over 1,000 consumers, many of who signed up for the product while they waited for their chance to attack the couch cushions.