Marketing Companies Looking for Their Own Touchdown

Marketing Companies Looking for Their Own Touchdown

In the last month, some large companies, including Fox Sports, are looking to get a whole lot richer. The companies are battling it out to buy Learfield Communications. Learfield Communications is heavily involved in marketing and advertising in collegiate sports. To be exact, the company is paired with 120 colleges and universities, owning their media rights.

Some may never know about the transaction that is about to occur. For some of the companies looking to buy, the impact will hopefully be well known. If a smaller company could ‘rule’ the media world in college sports, their company would make up at least a little ground on a powerhouse like Fox Sports. This would be possible because collegiate sports are a big part of America’s past time. Most people gather around the TV during football and basketball season, hoping their team will make it to a national championship. 

This transaction could be possibly change the advertising world for college sports, so it is just goes to show how important marketing really is. It can allow for more viewers to watch if games are more appealing. So companies are fighting to buy out Learfield Communications, looking for their own spectacular touchdown.  

If a smaller company were to buy out Learfield Communications, do you think we would see a slump in how many viewers there are in college sports?

Does how appealing a college sporting event is portrayed really effect how much you would like to watch it?

References:

 http://nypost.com/2016/08/23/big-suitors-line-up-for-piece-of-college-sports-marketing-firm/