Ford Trucks and the NFL; What Else Does a Man Need?
‘Tick tick…. tick tick…’, a famous catchphrase from the well-known
sports icon Chris Berman, was what all of Ford has been thinking recently. Then
they finally made a breakthrough with the NFL.
Ford is known for their heavy duty trucks, that all manly
men dream to have. The trucks are sought after due to their toughness and
strength. Sure, Ford can bloat about their amazing trucks all the time, but
every automobile manufacturer claims to have the best vehicles. It’s always a
battle to become the more dominant company.
Offensive linemen are some of the most dominant, strongest,
and hefty men in football, and Ford came up with an outstanding idea. Ford
paired with the NFL to have a “Ford Tough Offensive Line of the Week” (Lefton,
2016) to promote their trucks. This sponsorship by Ford recognizes which
offensive line performed best each week and one award for the O-Line of the
year. Ford hopes that more men will be intrigued by the trucks, and the company
will see an increase in truck sales.
Do you believe that this sponsorship will really help sales
increase for Ford?
What type of sponsorship, with the NFL, do you think would
boost Ford’s sales the most in the future?
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