Digital Marketing Trends for 2016

 Digital Marketing Trends for 2016

            http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016/#e5439b34c04c

Each year companies need to adapt to the new technology and keep up with modern software. It is difficult to keep pace with the changing trends, and new software formats.  If these organizations fail to adjust with the online marketplace they may be missing prime marketing opportunities.  2016 is looking like another big year for online marketing.   There are 7 digital marketing trends that could change the landscape, and are predicted to dominate over other strategies and technology.   

1. Video ads are more prevalent.  People are becoming more welcoming to the idea of video ads, and now even Google is joining the bandwagon.  

2.              Applications indexing will lead to more Google applications to be created. 2016 is the year companies are realizing all of the advantages of having an app, and how it can boost their online advertising because apps can have everything websites do.

3.              Mobile applications will continue to dominate over desktop applications. Mobile apps make everything available at your fingertips within a few seconds and Google is anticipating spending on mobile advertising will continue to increase, and desktop advertising will is in the early stages of decline.    

4.              Digital assistants like Siri and Cortana will help SEO optimization. These digital assists help people locate websites and businesses quickly.  The key to working with these formats is to make sure a company’s information is easily accessible as these digital systems continue to add more content.    

5.              Virtual reality will continue to be in focus. There are many different Virtual Reality (VR) devices that are being worked on, and could emerge within the next few years.  Google, Facebook and Amazon are investing heavily in Virtual Reality.  There are indications that VR could be a fad.  However, I believe these companies would not be investing billions of dollars unless they thought VR was going to be the way of the future.

6.              Wearable technology will continue to gain ground.  Smart watches such as the Apple Watch and Fitbit are good examples of this type of technology.  These are first generation devices that could change our daily routines, and help optimize our future of healthcare.  

7.              Advertising will become more expensive. Competition in the online world is growing rapidly.  Increasing digital output could put pressure on pricing as the demand outpaces supply which could lead to rising prices.  

These 7 items mentioned in this article will not be only trends for 2016, but they are a good starting point for some primary areas of awareness.  Transformation within the digital marketing world is changing so rapidly that organizations that rely on digital marketing need to be flexible and constantly adapt to change.