Bring Back Black
Friday
This
year, Thanksgiving weekend will be looking a little different. Due to backlash
the past few years, several companies have decided to keep Black Friday
exclusively to Friday; this means that participating stores will open at 6:00am
on Friday morning as opposed to 6:00pm Thanksgiving night. The operator of 89
regional malls and shopping centers, CBL and Associates, will be closing 73 of
its locations on Thanksgiving Day. This includes the Mall of America, which has
been open on Thanksgiving for the past four years, and retailers like Costco,
Home Depot, and REI. Many of these retailers claim that their motive for
closing their stores is due to their desire to reclaim Thanksgiving Day as a
day for giving thanks with loved ones. This may not be the only motivation for
several of these retailers.
The real
motivation behind the store closures has to do with money. The past few years,
Black Friday sales have been decreasing. The day is also on the brink of losing
its title as the biggest shopping day of the year, expected to not even rank in
the top 10. By closing on Thanksgiving, companies are hoping to bring back the
true Black Friday experience and bring popularity back to the day. This may
also eliminate negative press that has been emerging about being open on the
Thanksgiving Holiday
Customers
are viewing Costco, Home Depot, and REI’s actions as a step in the right
direction. Do you believe other retailers should follow in their footsteps?
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