When you think of
event marketing what do you think? Event marketing is an activity with a theme,
occasion, display or exhibit. They are either there to promote a product, cause
or organization. These events help
involve more people than a sale or a day-to day business advertising. Who
doesn’t like a party? These events are pretty much like a party. What catch the
customer’s attention are different forms of advertising and social media tools.
This helps make the event successful, so all the planning, organizing and
executing will pay off. These parties
have two goals; to keep your current customers engaged and attract new comers.
To keep your
audience as well as get new people there are a few things to help the customers
stay. When planning the event pick the theme around your audience. It’s usually chosen around the type of
customer, key products, USP (Unique selling proposition), and WIIFT (what’s in
it for them?). Use your sponsors, without them you would have to provide
samples, prizes, displays, speakers, etc.
A big one is promotion and publicity like I said earlier; if you don’t
get the attention across your event wont get the customers. Examples that could
help get the word out there are radio ads, personal contact, posters, bag inserts,
social media. After getting the word out follow up with your customers and new comers.
Thank them for attending, make a survey to see how the event went, and if
pictures were taken give them the link to them.
Events are
stressful especially your first, but once the first one is over you will have a
better understanding of how to plan the next. Events add to the visibility of
your company and help with the competitive aspect. With each event you will
increase your knowledge in many forms such as promotion, publicity, social
media and lead development. With a solid event and a program for your community
it will keep your customer base consistent.
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