American Marketing Association (AMA) is one of the largest student organizations on UW-Whitewater’s campus. There are many different opportunities and aspects of AMA that a lot of students don’t know. To start, American Marketing Association is a national professional organization that represents one of the other 400 nation-wide AMA chapters. AMA not only allows members to network with business professionals and members from the regional are but also allows members to interact and network with other marketers nationwide.
UWW-AMA has both board opportunities for CMU(more information below) and AMA. Depending on what you would like to get experience in, applying and holding a position on either board is a great opportunity.
Unlike the application process for CMU there is not an interview process for AMA board. Students turn in an application in order to be a part of the consideration for AMA Executive Board. After the application is turned in the students develop a presentation to present and the general members vote on the next semesters board. This fall semester there were 18 board positions, which are listed below:
President
President Elect
Immediate Past President (2)
VP of Competition
VP of Community Service
VP of Technology
VP of Technology
VP of Certificates and Workshops
VP of Communication
VP of Fundraising
VP of Membership
VP of Event Marketing
VP of Global
VP of Campus Involvement
VP of Professional Development
VP of Social Media
VP of Conferences
As the fall semester comes to an end it is always sad to see a board move on. But with each semester ending, AMA welcomes new board members that will keep the AMA traditions going. We have credited our success time and time again to the dedicated board and members of our organization. This semester is not different. There are many things that we couldn’t have done without our board!
Being on AMA board is a AMAzing opportunity and can offer as much experience as an internship. The projects given to each board member offers the chance to learn in a real life setting outside of the classroom. AMA will be working on developing new initiatives and strengthening traditional practices. If you are interested in joining AMA please e-mail ama@uww.edu for information on meetings.
Creative Marketing Unlimited (CMU), located on the UW-Whitewater campus, is a student run market research firm that works with real clients located around the United States but generally within the Midwest region. CMU works directly in line, acting a sister organization, with UW-Whitewater’s chapter of the American Marketing Association.
Students are interviewed and hired to the CMU board as either Assistant Account Executives or Account Executives. In order to be hired to the CMU board students have to show their involvement in AMA, other projects, or related class work. Students need to be knowledgeable of general marketing and marketing research as well as universal team work and professional business practices.
As the fall semester comes to a close CMU reflects back on the semester while also looking ahead to new projects and clients. CMU has been busy this semester and has worked on a number of projects including:
· NueMedia - provides critical information for business decision making from the confines of physical (print) assets, transforming it into ubiquitous (digital) assets that are available to customers whenever and wherever they are needed. CMU has helped NueMedia change from the traditional print information over to the digital world.
· Fort Health Care – strives to provide the best health care possible for Fort Atkinson and the surrounding communities. CMU creates surveys, collects the data, analyzes the data, and then creates reports for customer satisfaction in seven main areas of the hospital helping Fort Health Care provide the best customer service feasible.
· The Graduate Studies Program - is one of a kind and people from all around the Midwest come to receive schooling at the graduate level from UW-Whitewater. CMU researched the potential for expanding the program out beyond the Midwest region. Surveys were sent out and a report was generated based on the survey as whether to keep the program as is or expand to other areas of the United States.
· The Book Account - links back to a professor here at UW-Whitewater who actually wrote their own book. After getting a contract and having some troubles with the publishing company CMU has stepped in and done some creative research. Interviews and extensive digging online has help CMU revile some new and interesting ways to help market lesser known author’s books out to the general public.
· W3 – is working for Whitewaters wellness and CMU is helping in any and every way possible to help. From creating slogans and volunteering to sitting in on committee meetings and participating in contests CMU is helping promote and market W3 mission to the Whitewater community.
Being on CMU board this is a fantastic opportunity and is in some ways an internship during the school year. The projects give individuals the chance to learn in a real client setting outside of the classroom. CMU will be working with some of the clients above but also a few new ones in the coming semesters. If you have any further questions concerning CMU please contact Austin Durham at durhamam17@uww.edu.
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